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Keyword research is a crucial foundation of effective SEO and content creation. But trying to identify the best keywords to target manually would be extremely difficult, if not impossible.

If you are new to blogging and feeling overwhelmed by the idea of keyword research, this article is perfect for you.

In the world of content creation, keyword research is crucial to ensure that your content reaches its target audience.

KeySearch is a tool that simplifies the process of keyword research and helps you find the perfect blend of keywords that aligns with your content.

In this comprehensive review of KeySearch, I will explore why it has become one of my favorite tools and how you can leverage its full potential to make your blog stand out.

After you finish reading this review, I have an exclusive discount code that you can use.

What is Keyword Research?

Keyword research is the process of identifying keywords and keyword phrases that people type into search engines when looking for information online.

It is important in search engine optimization (SEO) and content marketing. Here are some key things to know about keyword research:

  • It helps you understand what your target audience is searching for online so you can create content that answers their questions and attracts them to your website.
  • Keyword research tools like Google Keyword Planner allow you to see monthly search volume data – how often a keyword is searched for each month. This helps you identify high-traffic keywords to focus on.
  • The goal is to identify keywords aligned with your business with decent search volume. Low-competition keywords are also desirable.
  • Keyword research informs important decisions like what topics to create content around, what keywords to target on your pages for SEO, and what terms to bid on in pay-per-click ads.
  • It’s an ongoing process. You need to periodically check search trends and volume to see new opportunities and terms gaining popularity.
  • Keywords should be incorporated into page titles, headers, meta descriptions, image names, and body content.
  • Long-tail keywords (longer, more specific phrases like “best keyword research tools”) often have less competition and should also be a focus.

The Essence of Keyword Research and Its Importance

If your target keywords are not ranking in those critical first three spots, you are missing out on a huge portion of search traffic.

That’s why keyword research and SEO efforts to rank highly for your most relevant keywords can make an enormous difference in visits and leads.

It’s far better to be #1 for a smaller targeted keyword than #10 for a massive but competitive term. Effective keyword research identifies opportunities in your niche where you can rank highly.

Here are some key statistics:

  • The top 3 organic search results on Google receive about 60% of all clicks.
  • The first position gets approximately 31% of clicks, on average.
  • The second position receives around 15%, so combined with the first, that’s 46%.
  • The third position gets another 14%, bringing the total for the top 3 to 60%.
  • By contrast, the result in 10th position receives approximately 1% of clicks.
  • There is an over 90% decrease in traffic between the 1st and 10th positions.
  • Page 2 of Google’s results receives very little traffic – well under 1% of clicks.

It’s a fundamental step in writing a blog post that can help you rank higher on Google, which is crucial for attracting more readers and customers.

With time and practice, you’ll become more comfortable with keyword research and use it to your advantage in creating high-quality content that resonates with your audience.

Please take advantage of a 20% discount on the monthly or annual fee for Keysearch. Simply use the code KSDISC at checkout to redeem the offer.

Why Keysearch Is the Crown Jewel Among Keyword Research Tools

One of the best tools available is KeySearch. It’s not only affordable, but it’s also easy to use and comes equipped with all the features you need to take your content to the next level.

But before we start, let’s delve into definitions of words you will see on the tool.

Here’s an explanation of the primary keyword terminology and metrics used on the KeySearch keyword research tool:

Keyword – The actual keyword or phrase being searched for.

Volume – The estimated monthly search volume for that keyword. This indicates how often that term is searched each month globally. Higher volume means more search interest.

Competition – The competition score (0-100) indicates how difficult it is to rank for that keyword. Higher = more competitive. It’s based on factors like the number of ads, paid difficulty, and organic difficulty.

CPC – Cost-per-click, the estimated ad cost for pay-per-click advertising bid for that keyword through Google Ads. Higher CPC means it is more expensive to run ads.

Trend – The search volume trend over the past year, indicating if the keyword is rising or falling in popularity. Upward arrow = increasing volume.

Suggested Bid – The bid range for pay-per-click ad campaigns targeting that keyword.

SERP Features – Additional search engine result page features may appear for that keyword, like video carousels, images, featured snippets, etc.

Related Keywords – Other keyword ideas related to that root keyword that may be less competitive. Helps uncover long-tail variations.

With KeySearch, you can do more than get basic keyword suggestions. It provides in-depth competition analysis and precise keyword difficulty scores that simplify SEO optimization.

The best part is that you don’t have to be an SEO expert to use KeySearch. Its intuitive interface and actionable insights help you identify niche keywords with low competition but high relevance, making it easier to hit the mark when addressing your audience’s needs.

It’s like having a personal assistant to guide you through online content creation, helping you build a more informed, strategic approach.

So, if you want to take your content to the next level, KeySearch is your tool.

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Why is it so hard to find the right keywords

Finding the right keywords during keyword research can be tricky for several reasons. One major challenge is weighing search volume against competition.

High-volume keywords that attract a lot of searches are almost always highly competitive, too, making them hard to rank for.

But very low competition keywords often have such little search volume that they may not send enough traffic. Striking the optimal balance is difficult.

Additionally, search volumes fluctuate seasonally in many industries, so looking at keyword data for one snapshot in time may not paint an accurate picture.

Geographic intent also varies, so a successful keyword in one local target area may not work in other locations.

New terminology and slang emerge constantly, meaning existing keyword data can quickly become outdated.

Searcher intent also complicates things. Multiple keywords may all relate to your topic but represent different user intents that may not match your content’s goals.

Keyword cannibalization can also occur if you target too many overlapping terms on one page, spreading relevance too thin.

Some competitors also deliberately use tactics to inflate keyword competition through “gaming” SEO systems.

Deceptively competitive keywords may distort the landscape. Finding the best long-tail variations with low search volume is like finding needles in a haystack.

Effective keyword research requires grappling with seasonality, geographic differences, emerging terminology, evolving search intent, potential cannibalization, competitors’ gaming systems, and massive long-tail variation.

Like language, keywords are also in constant flux, meaning no definitive, static list exists.

The keys are leveraging the best tools available, monitoring trends continually, and taking an adaptive data-driven approach over time.

  • Volume vs. Competition Tradeoff – High search volume keywords tend to be more competitive, while low competition keywords have lower search volume. Finding the right balance is tricky.
  • Seasonal Fluctuations – Keyword search volume changes seasonally for many industries, making it hard to get a clear picture from one point.
  • Local Intent – Search intent varies locally. Keywords successful in one geographical target area may be different in other locations.
  • New Terminology – New slang, product names, and cultural phrases are constantly emerging. Existing keyword data can quickly become outdated.
  • Searcher Intent -Queries with the exact keywords may have different searcher intent, making it hard to identify the right keywords for your content.
  • Keyword Cannibalization – Targeting too many overlapping keywords on one page can lead to cannibalization, spreading relevance too thin.
  • Competition Gaming SEO – Some competitors use tactics to game SEO systems and make keywords appear more competitive than they are.
  • Long Tail Variations – There are often countless long-tail keyword variations with low search volume. Identifying the right ones is challenging.
  • Constant Flux – Like language itself, search keywords are constantly changing. There is no definitive list or dataset.

The keyword competition score in Keysearch is an index designed to indicate how difficult it will be to rank highly in search results for a given keyword or phrase.

Here’s an overview of what the 0-100 score represents:

  • A score of 0 means the keyword has almost no competition and will be extremely easy to rank for.
  • Scores of 1-20 indicate meager competition. These keywords will take minimal effort to rank well.
  • 21-40 is low-medium competition. It is still viable with solid SEO optimization.
  • 41-60 represents high competition. It is more challenging but possible with very relevant, high-quality content.
  • 61-80 is very high competition. It is quite difficult without authority, existing traffic, or ads.
  • 81-100 denotes severe competition. It is nearly impossible to rank without major effort.

Aim to target keywords with lower scores, typically in the 0-40 range. These are reasonably attainable keywords for optimizing and earning top search rankings with reasonable SEO work.

The higher the score, the more uphill the battle to rank without significant website traffic or advertising.

Long Tail Keywords vs Short Tail

One of the most important strategic decisions when conducting keyword research is targeting high-level short-tail keywords or more specific long-tail keyword phrases.

Short tail keywords are usually just 1-3 words long and represent broad search terms, like “hotels” or “car rentals.”

These keywords have extremely high monthly search volumes, but the tradeoff is that they are much more competitive to rank for, given how common they are.

On the other hand, long tail keywords are more specific 3-7+ word phrases, such as “family-friendly hotels in Miami” or “LAX airport luxury car rentals.”

While long-tail keywords have significantly lower search volume, they are also much less competitive.

This makes ranking on the first page for long-tail keywords easier while still driving targeted traffic.

Determining the right balance of short and long-tail keywords is crucial for an effective search optimization strategy.

Here is an overview comparing long-tail and short-tail keywords, with some examples from the travel industry:

Short Tail Keywords

  • Typically 1-3 words long
  • Broad, high-level terms
  • Higher monthly search volume
  • It is much more competitive to rank for

Examples:

  • flights
  • travel insurance
  • hotels

Long Tail Keywords

  • Usually 3-7+ words long
  • Particular phrases
  • Lower monthly search volume
  • It is less competitive and more accessible to rank for

Examples:

  • flights to Miami in May
  • travel insurance for senior citizens
  • pet-friendly hotels in San Diego

The tradeoff is that short-tail keywords have significantly more monthly searches but are extremely difficult to rank for, given the high competition.

Long tail keywords get much lower traffic but are more attainable to rank well for.

A good SEO strategy uses a mix of both, targeting some headlining short-tail terms for visibility and traffic while also going after more niche long-tail keywords that attract smaller but highly targeted audiences.

The long tail keywords help compound overall traffic while still achieving solid rankings.

For travel sites, drilling down into specific destinations, dates, attractions, and accommodations with long-tail keywords helps capture traffic across endless micro-niches.

But you still want presence for those highly sought main keywords like “flights.” A blended approach is best for search visibility and traffic.

how to analyze the competition using Keysearch:

One of the most valuable features of Keysearch for developing an effective SEO strategy is its ability to provide insight into your competitors.

Within Keysearch, you can enter a domain in the competitor analysis section to see the top keywords that the website is ranking for.

This reveals what terms and phrases your competition is successfully targeting. You can also look at the number of backlinks your competitor has earned.

By studying their keyword rankings and backlink profiles, you gain valuable intelligence about keywords and how SEO approaches work well in your space.

This competitive insight allows you to identify proven high-potential keywords to focus on while avoiding over-competitive terms.

Checking out the competition is a best practice to inform your keyword targeting and link building.

Keysearch makes it easy to size up competitors in one place and integrate those learnings into your ongoing keyword research.

A Deep Dive Into Keysearch: An Honest Review

I’ve been using KeySearch for about seven years, and I have to say, it’s been a game-changer for my SEO strategy.

If you’re new to keyword research, let me tell you, it can be a bit overwhelming, but KeySearch makes it simple and user-friendly.

Keysearch is the leading affordable keyword research tool trusted by many content creators and SEO professionals. At just $17 per month or $169 annually, Keysearch provides robust capabilities beyond free tools.

Right now, you can enjoy 20% off Keysearch’s regular price. Just enter promo code KSDIC at checkout to claim this exclusive discount for my readers.

In addition to accurate monthly search volume and competition data, Keysearch enables you to:

  • Track keyword rankings and performance over time
  • Analyze competitor backlinks
  • View search trends with Google Trends integration
  • Compare keyword difficulty between locations
  • Save keyword lists for easy reference

If you’re looking for an inexpensive but powerful keyword research solution, Keysearch has you covered.

The platform goes beyond free tools, helping you identify effective keywords to boost your search visibility. And with 20% off, now is the perfect time to access these pro-SEO capabilities.

It empowers you to make informed decisions, tailor your content strategies effectively, and confidently navigate the SEO landscape.

I highly recommend trying KeySearch if you’re serious about improving your SEO strategy. It’s easy to use and offers actionable insights from complex SEO data.

Click on the link to sign up and start optimizing your website today!

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A Step-by-Step Guide to Keyword Research with Keysearch

Keysearch is an easy-to-use yet powerful keyword research tool. Here is a step-by-step walkthrough to help you maximize Keysearch for comprehensive keyword analysis:

Step 1: Enter a Seed Keyword

Start by entering a keyword or phrase relevant to your business. Pick a moderately broad keyword to allow Keysearch to find related keywords and variations.

Step 2: Review Key Metrics

Once you enter a seed keyword, Keysearch shows metrics like monthly search volume, cost-per-click, competition level, and search trends. Review this data to gauge potential.

Step 3: Generate Related Keywords

Use the related keywords feature to automatically generate additional keyword ideas related to your initial seed keyword. Filter by keyword type to narrow down options.

Step 4: Create Keyword Lists

Add keywords you want to target to organized lists for future reference—group keywords by category, focus area, or other attributes.

Step 5: Prioritize Top Keywords

Use factors like volume, competition, trends, and relevancy to determine which keywords deserve the most focus for SEO optimization.

Step 6: Perform Competitor Analysis

Leverage Keysearch’s backlink analysis to research what keywords your competitors rank well for and study their SEO strategies.

Step 7: Track Keyword Performance

Use keyword tracking to monitor your website’s rankings for target keywords over time. Track success, gaining rankings.

Step 8: Refine and Expand Your Research

Revisit your keyword research regularly, repeating the process to catch new trends and find fresh keyword opportunities.

This eight-step approach will help you extract maximum value from Keysearch for comprehensive keyword research and ongoing optimization.

In short, KeySearch helps you connect with your audience more meaningfully. Using it can build a loyal readership, achieve long-term success as a blogger, and get into the Mediavine Ad network.

How else Can Keysearch help you rank?

Analyze Competitors with Keysearch

One of Keysearch’s most valuable features is the ability to compare URLs to uncover which keywords your competitors are ranking for that you haven’t considered.

Select the Competitor Gap tool in the Competitive Analysis section to do this. Add the competitor URL you want to analyze in the first search bar. Choose their specific page relevant to your content for the most accurate results.

In the second search bar, input the URL of a similar page. Keysearch will then reveal any keywords your competitor ranks for that your page does not yet target.

Studying their successful keywords gives you valuable insight into search terms resonating in your niche. You can then integrate these proven keywords into your SEO strategy.

Boost Content with Keysearch Assistance

Keysearch also offers a Content Assist beta feature to help optimize existing or new content.

Locate Content Assist at the top navigation bar. Add target keywords, and Keysearch will provide “must words” to potentially use, relevant snippets, and popular questions around your terms.

The SERPs section also outlines the word count of top-ranking pages for those keywords. While some suggestions are generic, this tool surfaces productive keywords and phrasing ideas to incorporate naturally.

Evaluate Backlinks

Additionally, Keysearch has a Backlink Checker under Competitive Analysis.

Here, you can see who links back to your page or site, whether links are follow or nofollow, and study competitors’ backlink profiles.

Follow links pass equity versus nofollow links that don’t. This allows you to evaluate link-building efforts and learn from rivals.

Track Keyword Rankings

Once optimizing content, use Rank Tracking to monitor progress ranking for target keywords. Input your URL and keywords to refresh and check rankings over time.

These Keysearch capabilities provide a powerful competitive analysis and SEO optimization support for your content.

What if my keywords have zero volume

When conducting keyword research, you may come across terms that display a search volume of zero in tools like Keysearch.

This means insufficient data to provide a measurable monthly search volume estimate for that keyword.

However, a zero-volume keyword should not be automatically dismissed. Sometimes, a keyword may have negligible search traffic because it is obscure or narrow.

But the volume could also be zero simply due to limitations in keyword data rather than no one searching for it.

Zero-volume keywords can potentially drive targeted visitors to your content if appropriately optimized.

While zero-volume terms should not be the primary focus, they can be worthwhile secondary targets if highly relevant to your goals.

The key is to confirm low search volume across multiple tools before dismissing keywords completely.

A zero-volume keyword validated in multiple sources may convert visitors despite its obscure nature if you can rank well for it.

Additional Keyword Research Tools

  • Ahrefs ($99/month) – Offers keyword explorer, rank tracking, backlink analysis, and site audit.
  • SEMrush ($129/month) – Features keyword magic tool, domain analytics, backlink audit, and rank tracking.
  • Moz Pro ($129/month) – Includes keyword explorer, rank tracking, link building, and site crawl tools.
  • KWFinder ($39.95/month) – Provides keyword ideas, search volume data, and SEO optimization tips.
  • UberSuggest (Free) – Free keyword research from Neil Patel, with search volume and related keywords.
  • Answer the Public (Free) – Generates keyword suggestions based on autocomplete data.
  • Google Trends (Free) – See keyword popularity and trends over time.

Premium tools like Ahrefs, SEMrush, and Moz provide the most robust data but have a high monthly cost.

For budget bloggers, Keyword provides solid functionality at a lower yearly price. Keysearch offers all of the data you need to rank on Google.

Purchase Keysearch for a 20% discount using the KSDISC code for my subscribers:

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Keysearch’s Full Potential

As a blogger or content creator, you might struggle to find the right keywords to drive traffic to your website.

Don’t miss this opportunity to save money and invest in the future of your blog or website with KeySearch.

Not only is KeySearch user-friendly, but it’s also very affordable, making it accessible to bloggers at any stage of their journey.

With its wide range of SEO tools, you can efficiently conduct keyword research and gain valuable insights to help create content that resonates with your target audience.

One of the best things about KeySearch is that it includes competition analysis and keyword difficulty metrics.

This means you can strategically position your content in the digital ecosystem and gain an edge over your competitors.

My KeySearch discount code supports bloggers who are mindful of their budget constraints.

It’s a great way to save money while still getting access to a powerful SEO tool that can help you achieve your goals.

Using KeySearch is not just about basic keyword research. It empowers bloggers to create engaging content that resonates with their audience, boosts engagement, and fosters growth.

In conclusion, KeySearch is a valuable instrument that can help you achieve your SEO and engagement goals, expand your reach, and impact in meaningful ways.

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